This is a collection of motion graphic projects that show the evolution of the KGO-TV brand. At the Digital Transition in 2006 the station package was updated. I composited the series tool kit; Lisa Phelan Art Directed.
The previous package was blue overall. This package added warm tones while keeping small light effects present in the previous package.
The Assignment 7 in the blue tone reflects the next evolution in 2008. Autodesk 3D Studio Max multiple lighting passes composited with Adobe AE provides a depth not present in the previous design. This package had an anchor of blue concentric rings along with the Circle 7 Icon, the globe a pefect texture that eleavated the aesthetic.
KGO-TV 7 On Your Side
Here's a peak at the daily work at KGO. Daily beacuse this element was created in a 4 hour period from start to finish. Video of me shot at noon, quick execution, then ran in the 4PM.
A sweeps package by 7 On Your Side Producer Randall Yip.
EFX and motion graphics as well as the subject of this package... all me.
Several years after this was shot, I acutally had an identiy incident.